Retailer Trade Secret (now TX Maxx) needed to revitalize their brand image to appeal to a younger, more fashion-conscious customer.
We created 'Style Secrets' using Australia's biggest fashion influencers to up the fashion credentials of a retailer known for discount shopping.
Instagram Post
Ft. Jasmin Howell from 'Friend in Fashion' blog.
Ft. Jasmin Howell from 'Friend in Fashion' blog.
Instagram Post
Ft. Tash & Elle from 'They All Hate Us'
TVC Style Secrets launch with Tash & Elle from 'They All Hate Us' blog.
A Style Secrets Blog post
Ft. influencer Jess Williams
A Trade Secret Instagram Post
Ft. Dani & Laura from 'The Vault Online' blog.