"Celebrate the FUNexpected" was a social campaign for Kraft Heinz USA that encouraged users to celebrate the small moments in life with dessert.
This multi-platform campaign used OLVs, a Pinterest recipe homepage, a TikTok Branded Mission with custom filter and song, plus influencer content to bring it all together.
Social Still
Social Still
Social Still
OLV
Pinterest Homepage
Influencer Content
Influencer Content
TikTok Branded Mission UGC
TikTok Branded Mission UGC