Theatre company Canadian Stage needed to appeal to a younger audience, starting with their play 'Red' about artist Mark Rothko.


We created an immersive experience that would bring the play to life in a space millennials were more comfortable with– the Internet.

Play

The Case Study

POS Poster

POS Poster

Gorilla Promo- 5000 red-dipped paintbrushes

Lenticular POS Poster

Lenticular POS Poster

Lenticular POS Poster

Using Format